How a factor rate works
A factor rate is a flat multiplier applied once to the advance: payback = advance × factor. A 1.35 factor means $1.35 back for every $1 advanced. Unlike interest, it doesn’t accrue over time, so paying off early doesn’t lower the total owed.
Factor, holdback and cash flow
The factor sets the total cost; the holdback sets the speed. Together they define the daily remittance the merchant’s account has to absorb — which is why the offer has to be sized against real average daily balance and any existing positions, not just headline revenue.