True revenue (sometimes called real or adjusted revenue) is a merchant’s genuine sales volume for the month after everything that isn’t sales has been removed from gross deposits. It’s the number that should drive advance sizing — because funding a percentage of inflated deposits is how a merchant gets stacked into an advance they can’t hold.
What gets stripped out
- Transfers between the merchant’s own accounts and self-Zelle / self-transfers.
- Reversed and returned round-trips — a debit and its matching credit that net to zero.
- Prior MCA advances and loan disbursals — funder money in, not earned revenue.
- One-off, non-recurring credits that don’t reflect ongoing sales.
The gap between gross deposits and true revenue is often large. Counting a $30,000 transfer from the merchant’s savings account as revenue can turn a $60,000/month file into a $90,000/month file on paper — and an advance sized to the inflated number is the one that defaults.
Detecting prior-funder disbursals is also the first half of finding an existing MCA position.